What are "points"?
Cruise lines assign a certain number of "points" to each sailing where group space is available. These points will be used to "buy" value-added amenities for your group. The number of points and what they will buy varies from cruise line to cruise line but here are some examples from some cruise lines that do a great job with groups
Royal Caribbean applies points by letting you choose the amenity according to the terms offered by referring the the ship and sail date you wish to book.
-
Champagne (one bottle per stateroom) - 1 point
-
Fruit Basket- 1 point
-
Cocktail Party- Drinks only- 2 points
-
Cocktail Party- with Food- 3 points
-
Wine and Cheese tray- 4 points
-
$50 onboard credit per stateroom- 4 points
Carnival is more tetailed in that points vary according to the length of the cruise. For example, A bottle of Champagne and Chocolates "costs" 3 points on a 3-day cruise but just 1 point on a 7 day cruise. Here are some other examples of how you can spend Carnival's "Fun Points" on a 4 day cruise
-
Coffee/Danish Breakfast meeting- 1 point
-
$50 in casino chips- 3 points
-
$50 onboard credit- 3 points
-
Carnival Robes- 5 points
-
Sparkling Cider and Chocolates- 2 points
-
Carnival Sports Bag- 2 points
Princess is a bit more complicated in that they group amenities into several "types" from which you can choose and has some great offerings. Your travel agent should be able to walk you through the differences in each line's point system and determine which one offers the best value (most free stuff) for your group.
-
Cocktail party- 2 points when a minimum of 32 passengers sail
-
$50 discount per cabin- 4 points on a 6-8 day cruise
-
$50 shipboard credit0 8 points on a 6-8 day cruise
-
Bottle of wine per stateroom- 2 points
-
Assorted canapes per stateroom- 1 point
-
Candid photo voucher- 1 point
A you can see from just these three cruise lines, what you can buy with your points varies quite a bit. Your travel agent can tell you what you need to know.
Normally, points don't have to be "spent" right up front. One way to manage points is to take time to think about it, maybe see what the group wants. Another way is for the group leader to make the decision and let your travel agent put together a package of information for prospective group members.
Prospective Member Package
The Prospective Member Package is something that is done mostly by the travel agent for the group leader. Basically, it's information that a potential member might need to decide if your group cruise is right for them. It might contain:
-
A video or DVD about the ship or cruise line
-
A brochure about your particular ship or itinerary
-
A fact sheet with information about prices, cabins avaiable, group leaders contact information, payment schedule and links to helpful websites
The Prospective Member Package is something that group leaders can give potential members individually or distribute at what is called a "Cruise Night" where the travel agent if possible and group leaders get together with potential members to get them to commit to going and drum up excitement for what will surely be a fabulous vacation. This is also good information to give to potential members that might not really be part of your organization.
Unrelated Group Members
Are just that; members who are part of the "group" but not so much or not really at all, for any social aspect. They're there for the value that a group cruise offers. I often see that in neighborhood and church groups. One person tells another who tells another, then someone hangs up a flyer at work and those people tell other people. I've had groups start with as little as 5 cabins that they thought would go and end up with over 100 cabins, just by spreading the news via word of mouth. For example, you may have 6 or 8 friends or family members who want to go on a cruise. Most cruise lines require a minimum of 8 cabins, you've got about half that, what do do?
Let Your Travel Agent Help
Your travel agent can be a big help in this area by promoting your group's unsold space on their website, to existing customers through email or regular mail or just by having a sign in the window of their business offering a great deal.
It is customary for group leaders to collect information from members and be the "voice" of the group, working closely with the travel agent. It should also be understood that your travel agent is available to group members for information about your group not covered in the Prospective Member Package such as important information for handicapped guests, guests with children or just general information about cruising in general.